A visit to Ireland’s Pavilion: Green at the heart of it all
2015-9-8
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The key message which Ireland wishes to transmit to visitors to its Pavilion is: “continuous improvement”. The entire Irish farming sector, for instance, has voluntarily submitted itself to a program of continuous verification of sustainability parameters by external verification bodies: each farm is checked every 18 months on traceability, quality commitment, food security, water use (even though Ireland has the lowest water stress score in the world), animal welfare and grazing management. 90,000 carbon footprint tests alone are carried out per year. This is the heart of the Origin Green program, which is also the title chosen for the country’s participation in Expo Milano 2015. This project’s aim is to make Ireland a world leader in the sustainable production of food and beverages.
