“With
Bread Festa,
Expo Milano 2015 celebrates the two fundamental values of the World Expo: diversity of cultures and lands, and the sharing of uniting, universal messages,” declared
Roberto Arditti (Director of Institutional Affairs for
Expo 2015 S.p.A.). The
Bread Festa was also an occasion for presenting an important initiative hosted at the
Cereals and Tubers Cluster at
Expo Milano 2015, and the promotion of CEFA in collaboration with
Farine Varvello (Varvello Flours). “From today until October 16, the Cluster’s oven will make
Solidarity Bread, a special braid of white and black bread, to symbolize solidarity and togetherness,” explained
Giovanni Beccari (CEFA representative). “The proceeds of the sales will be directed to cooperative projects in Africa and to small farmers for
Mother Earth.”
World Expo visitors could watch the different phases of bread making, from dough preparation to baking, thanks to a special display by the Federazione Italiana Panificatori Pasticceri e Affini (Italian federation of bread and pastry bakers and allies, or FIPPA).
Meanwhile, the
European Union Pavilion, in cooperation with that of
France, baked and distributed a special soft bread with a drop of honey in the dough.